WordPress is the most successful blogging platform you can get on the internet. Many new WordPress websites go live on a daily basis, and there are no indications of slowing down. Many new bloggers have no idea what to do after installing WordPress. Once you have installed WordPress, there are still a few things you need to do to set up your website properly.
WordPress is very easy to manage and use, but it can be difficult to set up so many different themes, plugins and configuration settings, especially if you have never done this process before. Installing WordPress with the help of your hosting provider is very easy, but what are the steps to take after installing WordPress?
In this article, we will tell you about the important steps to take after installing WordPress.
Important Steps to Take After Installing WordPress
Following are the important steps you can take after installing WordPress.
- Setup website title and tagline
- Change permalink structure
- Set time zone
- Install and activate a theme
- Install and Setup SEO Plugin
- Install social media plugin
- Install cache plugin
- Improve security
- Setup backup
- Install Google analytics
- Implement XML sitemap
- Setup Google webmaster
- Install and Setup spam protector
- Upload website icon or Favicon
- Delete unused themes and plugins
- Delete sample content
- Publish about and contact page
- Add a contact form
- Complete your WordPress user profile
- Upload Gravatar
- Configure the front page
Setup Website Title and Tagline
The website title and tagline are the most essential part it tells search engine and people about your website. Your website is unique, so your tile and tagline should be about it. You need to add an SEO friendly website title and tagline.
You can easily modify title and tagline by going to Settings > General in WordPress admin dashboard.
Keep the website title short and meaningful. It does not have to be the same as the website’s URL. The tagline describes your website.
Change Permalink Structure
Change the permalink structure for both search engines and users. The default permalink structure is not for good user experience and search engines. Permalinks are also important for search engine optimization. The best approach is to use the post name in the permalink. After installing WordPress change the permalinks for your website.
Go to the Settings > Permalinks on the WordPress admin dashboard to change the permalinks.
Set Time Zone
Set your time zone to local time zone. So when you schedule a post or a backup, it will be done according to your preferred time. If you don’t set the local time zone, your scheduled tasks will not perform at your desired time.
Go to Settings > General and then scroll down a bit to see the time zone option to change it.
Install and Activate a Theme
The appearance of the website depends on the theme you need to choose the theme that meets your requirement for the website. WordPress comes with several free themes by default, and one of the free themes will be activated in your website after installing WordPress. Use a mobile-friendly theme for your website as the Google search engine does the mobile first index. WordPress theme repository provides lots of free and premium themes to choose from for your website.
But if you have downloaded a theme from another repository, you can upload and activate the theme by using the following options.
You can upload theme through WordPress. In WordPress menu go to the Appearance and then go to Themes > Add New > Upload Theme. There you can upload the theme file.
You can also upload the theme through FTP client. Simply unzip the theme.zip file and upload the theme folder into the wp-content/themes at your domain using FTP client.
After uploading the theme on the WordPress click on Activate to activate the theme in the uploaded theme option.
Install and Setup SEO Plugin
Search engine optimization is a very important part of the website or blog. It helps you gain more traffic from Google and other search engines. If you want to rank higher on search engines, you need to optimize pages and posts on your website. SEO is a bit complicated and needs hard work to do it properly.
SEO plugins made the on-page SEO quit easy for the new users. These guide and help you optimize the content of your website or blog so that search engines like them. The best SEO plugin is Yoast SEO; it helps the users to create highly optimized content and gives suggestions to improve the optimization.
Install Social Media Plugin
Social media is a powerful place to reach people and get traffic. If you want to get your content go viral, then social media is a big help in that. Sharing the content just on your own social media accounts gets you limited traffic and reach, but if you allow users to share that content with their social media accounts, then it is most likely to gain more traffic.
A share button is a must on your website for the users to share content and there are so many different social media plugin available to share content. Sumo and Social Warfare are the best plugins for sharing content on social media. Both plugins have easy sharing buttons for social media, and both are available in free and premium versions.
Install Cache Plugin
The speed of the website is very important for better user experience and has high conversions. If you have a slow loading website, then you lose visitors and Google does not rank websites that have a bad user experience. A cache plugin helps you to enhance the performance and speed of your website. There are so many factors to improve the speed of your website, cache plugin is one of them, and it is very effective.
WordPress is a secure platform, but it is good to take precautionary measure to get rid of vulnerabilities to avoid hacking. You need to secure your website after installing WordPress. Start with the simple thing like using the strong password, use an email address as login, installing updates if any, and secure the WordPress admin area. In short, you need to secure WordPress website from hackers, take every precautionary measure to make it secure.
Always have a backup of your website, if anything goes wrong, you will have backup files to make it work again. Backup is like an essential part for a website it helps you get your content back after fixing malware and hacked website. WordPress provides many backup plugins to create backup automatically.
Install Google Analytics
In order to understand your audience, you need to install Google Analytics. It gives you all the information about your audience like how many people visited your website, where they are from, what they did, and how long they stayed on your website. By analyzing these facts, you can create content according to the user behavior and get more traffic.
You need to create a Google Analytic account to add it to your website. After creating an account, you will get a tracking code for your website. Simply add this tracking code using MonsterInsights plugin to get the statics and information about your website or blog.
Implement XML Sitemap
An XML sitemap is a very important tool for your website. It helps search engines to understand the structure to better crawl and index your website. You only need to submit the sitemap once it will update automatically every time you publish new content. Yoast plugin helps you generate the XML sitemap by clicking the enable button in the XML sitemaps option.
Setup Google Webmaster
Google Webmaster is a very useful tool, it tells you about security issues and crawls errors. It will also provide information about how many of your pages are indexed in the search engines. Simply create an account in Google Webmaster to use its features. Set it up right after installing WordPress for your website.
Install Spam Protector
WordPress website can get many spam comments which create problems and issue for the website. Most of the comments contain malware redirect links. These malware redirect links take the visitors to some malicious websites and even harm the computer. The spam comments can reduce your search engine rankings and destroy the reputation of your website. You need some protection against spam.
Upload Website Icon or Favicon
Upload a website icon or Favicon in your WordPress website. Favicon appears next to the website title it is a tiny square icon in 512*512 pixels in size. You can upload it in png, jpeg, or gif format. You can simply upload the brand icon by going to the WordPress dashboard and open the Appearance section. After that click on Customization and in this option you see the Site Identity from this section you can upload the website icon.
Delete Unused Themes and Plugins
Delete the unused themes and plugins because they will not only take the storage, but they might create some vulnerability in your website. Outdated or unused themes and plugins are not good for the WordPress website. After installing WordPress keep the theme which you are using for the website delete the rest of them and also do the same for the plugins. These inactive themes and plugins require an update, and if we don’t do that, they could create the vulnerabilities for the hackers to hack the website.
Delete Sample Content
WordPress website comes with the sample content naming “Hello World” page, blog post, and comment. Remove the sample content from your website because you don’t need that and publish your personalized content on the website for the visitors to read. Content is everything it helps the visitors to understand your website or the blog.
Publish About and Contact Page
Publish an about and contact page on your website or blog for your visitors to better understand it and to contact you easily. You have to describe your website or blog in the about page it gives the visitors a better understanding of you and your website. In your about page, tell the readers what is the purpose of your website or blog and what are your goals.
Also, publish the contact page that is easily accessible for the visitors to contact you. If your blog or website gets popular, many will try to contact you for advertising or business opportunities.
Add a Contact Form
In the contact page, you need to add a contact form. This form allows the visitors to contact you by filling some details in the form on your blog or website. You can add the beautiful contact form by using a plugin. Contact Form 7 is the best and free WordPress plugin to create a simple and beautiful contact form. Along with the contact fields, you can also add CAPTCHA to prevent the spammers to fill out the form.
Complete Your WordPress User Profile
Complete your WordPress user profile to let the visitors know about the author of the article. You can edit user profile in the User section in the WordPress admin dashboard. You can add your full name or nickname in the profile and add a small author bio. You can also add the user social media links for people to reach out author through social media.
Along with your WordPress user profile, you also need a profile picture. In WordPress, a specific type of avatar is used that is known as Gravatar. Gravatar is the hosting service for the profile image that shows up on millions of website upon using your registered email address. You need to create an account on Gravatar to add and use your profile image on your website. When you comment on other websites using your registered email, your profile image will also be shown in your comments.
Configure Front Page
WordPress uses blog posts by default on the front page of the website or blog. You have to change it to the static front page by changing it to static you can add a custom layout for the front page. It gives a personalized look to your blog or website. You must have to change it to static if you are building a business website and nowaday’s bloggers also change it to make their blog look more attractive. You can configure the front page by going to the Settings > Reading Settings there you will see the option of Front page displays.
I hope this article will help you in set up your website for better user experience after installing WordPress. I have mentioned almost every important step to take after installing WordPress for your website. Now it’s time to start making progress for your website or blog. So, start working hard for making it successful.