Social media monitoring is one of the most important parts of the WordPress blog owners. It helps them to analyze the target audience and make their blog or website better to have a conversion. There are social media monitoring tools that help WordPress blog or website owners to manage different social media platform in the same tool. WordPress blog is a great platform to create a brand identity and also helps to create sharable content which keeps the audience engaged on the website. Because just a website is not enough to have loads of traffic, you need sharable content as well.
Remember, the numbers of engagements are not derived by the number of posts you publish on social media. Social media publishing and the search for engagement are two different things, and this can only be tracked in one place if you have the right tools to track the overall impact on your social appearance of the brand.
Keep on reading to know the best social media monitoring tools which can help you track your social presence, mentions, engagements, and how these things are influencing the audience.
Importance of Social Media Monitoring Tools
Businesses cannot ignore social media to grow their business. This is an important way to keep up with competitors and customers. If you do not participate, you risk losing due to competition and even losing your business. Once you’ve created your presence on social media, it’s important to stay attractive and relevant. But the work does not end here. It is equally important to monitor the effectiveness of your efforts, especially if you have invested a significant amount of money.
Best Social Media Monitoring Tools for WordPress
Here are some of the best social media monitoring tools that you can use to grow your business and traffic on the blog or website.
- Sprout Social
- Google Analytics
- Social Pilot
- Social Report
Buffer is one of the most beneficial social media management tools that help to manage different social media like Facebook, Twitter, Instagram, Pinterest, and Linkedin. You can schedule content for social media platforms. A good part of the Buffer is that it is free, you can create a free account that lets you publish on three social media accounts, at a time and schedule up to 10 posts. It is a great tool that helps bloggers to manage their blogs and WordPress websites.
There are three separate buffer tools you can use. One helps you schedule posts for social media, which is known as Buffer Publish, the other helps in social media monitoring and messaging, which is called Buffer Reply, and the last one is Buffer Analyze, which allows you to analyze social media activities.
Awario is an online marketing tool designed to help you create the value of your brand. This amazing tool is designed to monitor and determine the scalability of your online brand. You can analyze more about how people react to your services and products. With the help of this tool, you can analyze related backlinks and find new topics for the blog post.
Sprout Social is the right choice for different social media analysis, where you can get a detailed view of the performance of social media for an individual company or compare the results of several social media accounts. This tool allows you to track your performance to engage in conversations with others and gives you a complete performance report on social media platforms.
Buzzsumo is also a great choice for post sharing and monitoring of your website or blog. This tool helps in the marketing of the website or blog by analyzing the competitor’s performance in the market. It is capable of identifying the most successful content across different social media platforms. This social media monitoring tool is a great help in making an informed decision with the help of necessary social backlink data.
Keyhole is a real-time social tracking tool that allows you to follow Twitter and Instagram. Users can analyze data using URLs, hashtags, and keywords. Keyhole’s special heatmap allows you to observe the activity levels in specific parts of the world. A good part of this incredible tool is its ability to request historical data using Twitter and Instagram, which contain information about the number of publications, influencers, users, and engagements.
Hootsuite is another social media monitoring tool that follows social media as part of it. This tool helps you find the data by hashtags, keywords, and locations. It also consists of monitoring programs that allow you to do everything from viewing site evaluations to analyzing emotions. It provides a great environment to manage and monitor all the social media accounts at the same place.
Google Analytics is a free tool used by a wide audience worldwide, and the most recommended tool for the improvement of SEO strategies. It can be easily integrated with the WordPress website or blog. There are many features of this tool that help you reach a wider audience by following In-Page Analytics, so you can edit the content to improve visibility.
Social Pilot is a fantastic tool to manage different social media accounts, users, and posts. This tool helps you analyze the growth of the social media presence to interact with a broader audience and identify the best influencers that can attract the audience towards your website through social media. You can bulk schedule posts with this tool and also automate your RSS feeds.
The social report monitors social media in an organized manner. It gathers all the data for the research, compares all social accounts data with your website, and then generate a fully customized report for you. You can also schedule posts and track your social media activities with the help of this tool.
Brand 24 is the monitoring tool helps small and medium businesses to improve their online presence and enhance it by tracking the reach. It helps you manage your online reputation by identifying all the positive, negative, or neutral feedback. It provides hashtag tracking, generates automated reports, analyzes audience behavior, and notify instantly via app or email about the social mention.
There are many social media monitoring tools that help you manage your social media accounts but not every tool can be the best choice for the success of your social media presence. I hope this article helps you find the best tool to manage your social media accounts and increase your chance of having a better engagement and conversions.